6 Major Benefits of Video-Based Training
It’s no wonder video-based training is on the rise. Even in their off-hours, people watch, on average, 17 hours of online videos per week. From YouTube to TikTok, video-based content is everywhere. And since watching videos is a preferred method of entertainment, why not include video-based training as a key strategy in your employee development program this year? In fact, according to a 2024 Video Viewer Trends Report by TechSmith, 83% of people prefer watching a video when learning something instructional.
In addition to employee preference, there are several strategic reasons why video training can benefit your employees and, ultimately, your bottom line. We’ll take a deep dive into each advantage video-based training can bring to your workplace and help you determine the best way to deliver video courses to the right role at the right time. So let’s say farewell to the often-ignored training manual and start exploring how a modern, video-based training approach could serve your business better.
1. Higher engagement, better retention
Organizations today are worried about high employee turnover. According to the 2025 LinkedIn Workplace Learning Report, 88% of orgs are concerned about retention, but are turning to providing learning opportunities as their number one retention strategy.
While this is a step in the right direction, organizations should also keep in mind how employees prefer to learn in order to deliver opportunities that are engaging and effective. Video courses can be an incredible way to deliver learning that’s engaging for all types of learners. Video combines visuals, voice, and movement — engaging multiple senses at once. This combination not only captures attention more effectively, but also improves memory recall. Studies have shown that learners retain up to 95% of a message when they watch it in a video, compared to only 10% when reading it in text.
Video also meets learners where they are. Many employees today are visual or auditory learners, and video content aligns naturally with their learning preferences. It’s dynamic, digestible, and far more engaging than sitting through a lengthy in-person training or scrolling through a 40-page manual on your own. When employees are engaged, they’re more likely to complete their training and feel invested in their role — and therefore feel invested in the success of the business.
2. Easy to access anytime, anywhere
Have you ever scrolled back to rewatch a video over and over again? Having the opportunity to rewatch a training video or even return to a video course days later for clarification makes video-based training invaluable to employees.
On-demand access to training videos gives employees:
Flexibility to learn on their schedule. Employees can train during slower shifts, after hours, or whenever it’s most convenient, without interrupting daily operations.
Improved comprehension and confidence. The more often information is repeated, the stronger the memory trace for that information becomes. Having the ability to pause, replay, or review videos later helps employees fully understand the material as they apply their learnings on the job.
Less pressure, more personalization. Self-paced learning reduces anxiety and accommodates different learning styles, especially for new hires or deskless workers. It may take some workers a bit longer to process material, so giving them autonomy to review at their pace — and potentially over and over again — can help the learning stick.
3. Standardized training across every location
One of the most valuable benefits of video-based training? It’s multi-location-friendly. Video ensures every team member hears the same message, no matter where they’re located. This eliminates inconsistencies that come up during individualized “on the job” training by different managers or trainers. Plus, delivering the same video course to team members across different locations ensures bad habits do not get passed along. Consistency matters to customers. Help achieve consistency by delivering the same message to all.
4. Saves time for managers and trainers
Live training sessions with your most knowledgeable staff can be incredibly valuable, but they’re tough to scale. Training often requires repeating the same information over and over, making it tedious and time-consuming for managers and top talent. Rather than using your valuable resources training new hires, you can record once and train endlessly.
Whether it’s onboarding a new hire, walking through a recurring process, or reviewing seasonal procedures, one high-quality video can be reused across teams and locations.
Shifting repeatable topics to video allows managers and trainers to focus on higher-impact work — like coaching team members one-on-one, leading team development conversations, or addressing specific operational needs.
Creating training videos can be especially beneficial when onboarding new hires or training on procedures that don’t change often. Instead of pulling a manager off the floor to explain the same process for the fifth time this month, new employees can watch a consistent, well-crafted training video that covers everything they need to know — on their own time.
5. Easy to update across all locations
As your business grows, things change: new processes, updated policies, fresh branding, or even new technology. When you use an employee training platform that delivers video courses, it’s incredibly easy to make updates without having to reprint, redistribute, or retrain trainers. Even better, updates can be rolled out instantly across all locations through your digital training platform. That means every employee, from your newest hire to your most seasoned manager, stays informed and aligned, no matter how many locations you operate.
6. Built-in analytics (and accountability)
Finally, one of the most surprising benefits of video-based training is the ability to track exactly who’s watching and how they’re engaging. Digital training platforms give you real-time insights into video course completion rates so you can track individual progress. You’ll know which team members are staying on track, who might need extra support, and where knowledge gaps exist.
This level of accountability helps ensure training doesn’t just get assigned — it gets done. And with clear data at your fingertips, you can coach more effectively, spot trends early, and make smarter decisions about how to support your team.
Ready to upgrade your training? Start with video
Video-based training isn’t just a trend. It’s a smart, scalable solution for modern businesses like yours. From boosting engagement and improving retention to saving time and ensuring consistent training across every location, video meets the needs of growing teams. It helps onboard employees faster, reinforces your brand standards, and keeps your workforce aligned, even as you scale.
If you're ready to level up your training strategy, ExpandShare by R365 is here to help. Choose from our built-in library of professional training courses or let our Pro Services team create custom, branded video training tailored to your organization. Whether you want to plug and play or build something from scratch, we’ll help you deliver training that sticks.
