Tips for Finding a Voice that Connects With Utility Workers


One of the biggest challenges eLearning poses is how to replicate the human connection workers might be used to experiencing with in-person training. The voiceover is a crucial element to capturing your audience’s attention throughout the duration of their training. The wrong voice can quickly cause attention spans to deteriorate or turn learners off from the start. 

Even though the utility workers in this video were acting, their response is a pretty accurate representation of how quickly most utility workers will be able to tune out if they don’t connect with the voice. We get it: Sitting through an eLearning program is already taking utility workers out of their element. They’re used to being active on the job and learning through experience. If your eLearning course isn’t delivered through a voice they connect with, you’ll just be wasting your (and their) time. 

So does this mean you should just throw in the towel on eLearning for your utility workers? Far from it! While it might take a little more finesse to find the right voice to deliver such important information, it can certainly be done. 

Since picking the right voice actor can be an overwhelming task (So many choices! So many voices!), we created a checklist to help you determine if a voice is the right fit for training your utility workers. 

6 Must-Have Qualities of a Voiceover for Training Utility Workers

  • Authority: Utility workers know their job and they know it well. They aren’t going to tolerate a voice that doesn’t take on a degree of authority over the content. The voice you choose should come across as knowledgeable and confident. 
  • Authenticity: Even though you may be hiring a voice actor to deliver your eLearning course, he or she needs to be believable. The voice should sound authentic to their industry, as if it could walk right out of the screen and join in on the work.
  • Accessibility: Being able to easily understand the voiceover will make utility workers more likely to invest in the content they are learning. Think friendly but not overly casual. The right voice should be accessible without being distracting.
  • Captivating: If the voice of your eLearning isn’t interested in the material, your utility workers won’t be either. Finding a voice that can capture and keep their attention is important to the success of your training. 
  • Avoids Condescension: Your utility workers take a lot of pride in their work, so the last thing they want is to feel talked down to. If their training comes across as condescending, your workers will be turned off from the start. 
  • Recognizable: The voice artist for your eLearning should feel like just another co-worker to your utility workers. If they recognize themselves and each other in the tone and approach, they’ll be more likely to pay attention and benefit from the information. 

Our final tip is this: Don’t be afraid to ask for feedback. Or, if you’ve had unsuccessful training programs in the past, ask your workers what it was that they didn’t connect with. Their perspective can make all the difference. 

If you're interested, check out ExpandShare's eLearning Services to see how your program can be an epic success.

Will Holland