5 Signs Your Franchisees Hate The Training Program

We all have aspects of our jobs we don’t enjoy, and the time we must spend on those things is often done reluctantly and half-heartedly. Unfortunately, training sometimes falls under this umbrella despite its importance, so it’s critical to make training programs as engaging, useful, and even fun, as possible.

Some leaders may be tempted to take the position of, “I don’t care if they like it or not, if they want to own a franchise, they have to do it.” And that’s true, but doesn’t really sound like the foundation of a great business relationship, does it?

A good franchise training program is one that franchisees value, want to participate in and are even excited about. But what if they secretly hate it? How do you know, and what do you do about it?

In a recent post, we talked about the importance of getting all different kinds of feedback from your franchisees about the training program. But there are signs there’s a problem with the training program that, while more subtle, are quietly throwing up a red flag that isn’t captured in feedback data.

Below are some commonly seen examples.

  • It’s gotten harder to recruit the top-notch franchisees. The best people want to be part of the best organizations, and many studies have concluded that training and support programs are in very high demand.
  • Franchisee turnover has increased. If the rate of franchisee turnover has increased, it’s crucial to find out why. It could be any number of things and you should be asking departing franchisees while they are leaving. Be sure to ask for their opinion on the training program, and whether it was a factor in their decision to move on.
  • Engagement has declined. Does a franchisee just seem distant lately? Is attendance and participation declining? Are more franchisees starting to find their own ways of doing things rather than following the system?
  • Franchisees aren’t following the system. The system is there for a reason, but if franchisees aren’t inclined to follow it, you need to find out why. It could be that the system needs updated, but it could also mean the franchisees don’t know it well. That indicates a training issue.
  • New franchisees consistently struggle to get their business off the ground.When franchisee struggles increase or become a steady pattern, it could mean the training and support system is lacking in some way.

If Red Flags Are Spotted, What Can Be Done?

If you’re watching for these telltale signs and start to notice a trend, you’ll want to take corrective action.

First, make sure the training program is indeed a culprit, and the quickest way to do that is simply ask.

If and when you’re confident the training program is indeed the problem, explore ways to fix it. In a previous post, we explored possible culprits for why franchise training isn’t working, and how to fix it. Some of those include:

  • length
  • relevance
  • accessibility
  • tone
  • and more

Click over there next and give that post a read, because it will get you on a path to putting out better training for franchisees.

If you're interested, check out ExpandShare's eLearning Services to see how your program can be an epic success.